Sotheby's • 2021–2022
Profile experience gets an uplift
Company
Role
Sr. Product Designer
Team
1 Product Manager
Skills
Product Design
Visual Design
UX/UI Direction
Tools
Figma
Overview
Profile experience gets an uplift
I led product design on a refreshed account profile for Sotheby’s collectors and bidders. The previous experience scattered bids, auctions, consignments, and invoices across separate flows, each with its own UI patterns. The brief was to bring them under one shelf, in one design language, on every device a collector might use to follow a sale.
The challenge
One profile, every collector
Collectors at Sotheby’s span first-time bidders to long-tenured patrons, and the profile had to make every audience feel at home. The team aligned on a clear set of goals before pushing pixels.
Business goals
Consolidate fragmented account flows into one profile so collectors can focus on the sale instead of hunting through tabs.
Brand goals
Match the Sotheby’s editorial voice and house typography across every screen so the profile feels native to the auction house, not bolted on.
Product goals
Surface the bids, auctions, consignments, and invoices a collector cares about most, with parity between desktop and mobile so action is always one tap away.
Research
Listening to collectors and the people who serve them
I partnered with the PM to interview collectors and the specialists who manage their accounts: where they pick up the journey, what they expect at the moment of a live auction, and which signals they trust. We mapped the existing profile end-to-end and synthesized the patterns into a shared vocabulary the design system and engineering teams could build against.
The solution
One profile, every device
The refreshed profile brings every account view, bids, auctions, consignments, and invoices, into a single shelf with consistent navigation, filters, and live status. Tablet, desktop, and mobile all use the same component library so a bid placed at home feels identical to one placed in a saleroom.
Anchor on the active bid
An at-a-glance banner confirms whether a collector has bids in flight, with the lot, sale time, and status pulled forward instead of buried behind tabs.
Filter to the moment
Active, won, and lost views, plus account-number filters, let collectors narrow the profile to whichever sale or paddle they need to focus on right now.
Parity across devices
The same navigation, status chips, and bid summaries render at full fidelity on mobile, so a collector tracking a sale on the train sees what they would see on desktop.
Deep dive
Seller Portal: consignments under one roof
Consignments became the proving ground for the unified profile. Sellers follow every lot from intake through sale in a single shelf, status, submission details, sale and pricing information, photos, contracts, and timeline, all rendered with the same components and editorial chrome the rest of the profile uses for bids and auctions. Active consignments live up top with contextual actions like Withdraw and View & Accept Contract, while sold lots collapse into a quieter ledger below so sellers can switch between the live sale and the historical record without leaving the page.
The impact
A unified profile across the auction house
0 profile
Bids, auctions, consignments, and invoices consolidated into a single account experience for Sotheby’s collectors.
Web + mobile
Shipped at parity across desktop and mobile so collectors can follow a sale wherever they are.
Design system
Built on the Sotheby’s house design system, so future account views inherit the same components, type, and motion.