Scale Venture Partners • 2017
Venture capital gets a digital presence
Overview
Generate a better financial report
Scale Venture Partners is a VC firm that invests in enterprise technology companies with a focus on SaaS and cloud infrastructure. They have transformed the future of companies like Box, Chef, CloudHealth Technologies, DataStax, Demandbase, DocuSign, ExactTarget, HubSpot, and WalkMe, partnering with entrepreneurs from first customer to market leadership. AnalogFolk had previously redesigned the Scale VP website and was now tasked with creating a Benchmarking Tool so prospective clients could download a custom interactive audit report. The deliverable spanned a specs case study and an interactive prototype.
Interactive benchmarking report
An interactive audit, on brand
The purpose of the Benchmarking Report Tool is to help clients view their financial gain and possibilities with Scale Venture Partners. I worked with a Design Director to concept layout ideas across animation and UX/UI exploration, and delivered an effective interactive report aligned with the existing website’s brand guidelines.
Annotations
Functional spec, page by page
The 14-page deliverable that paired with the prototype: layout, interaction notes, and copy direction for the Benchmarking Report.
Metric explorations
Animated states for each Benchmarking metric, designed to read at a glance inside the report.
Content adapted from heybrandonh.com/scale-venture-partners.