Bixby is your pal

Overview

A Smarter way to use your phone

Beyond put forward a strong, interactive strategic plan for Samsung Services. Marketing and strategy covered Bixby (Samsung’s on-board assistant), Samsung Pay, Samsung Health, and Samsung SAVOR. I was lead designer on Bixby creative promotions and marketing initiatives, and collaborated with other designers on cross-service work for Samsung. Live product context: https://www.samsung.com/us/explore/bixby/

Bixby Creative Promotions

Meet Bixby, the smarter way to get things done. Say a command, identify what you’re looking at, or set a reminder just by pressing a button. Whatever you need, Bixby it. Bixby talks to you, translates, identifies through Vision, recommends, and reminds you as it learns more about you. As visual designer on Bixby creative initiatives, I built a design system for in-application promotions, communicating what Bixby offers across the Samsung device, application-wide.

Bixby Voice Tip Card

Promotes the value of setting up a voice Quick Command.

Bixby Quick Command Card

Promotes Quick Commands with three example tips.

Bixby In-App Notifications

A more informational look at Quick Commands across the Samsung device.

Samsung Health Social Strategy

During the spring season Beyond built a social media strategy to reach people with allergies and drive use of the Samsung Health app. I partnered with a strategist and copywriter on posts that ran on Samsung Health’s global Facebook page.

Elle Magazine × Bixby Vision

Beyond visualized an editorial collaboration with Elle to promote augmented reality on Samsung devices. Bixby Vision can read everything from food calories to shoppable products when you point the camera. Below is the two-page editorial design for Elle.