Design strategy that drove the show

Overview

#1 TRUSTED BRAND CONTINUES TO GROW

For the past 17 years, Ellen DeGeneres has shown us how to be kind and to love one another. What was once just an hour of TV a day is now billions of views of highly shareable, hilarious, eventful and fun content through her initiative, The Ellen Digital Network. Through EDN, Ellen is able to bring her ethos to partner with brands in an impactful and meaningful way. I was a visual designer for The Ellen Digital Network, creating an ecosystem of design, promotional, and branding elements to infuse the Ellen ethos with other brands.

The Truth Comes Out!

From the creators of Heads Up! and PSYCH! comes The Truth Comes Out, a new party game all about you and your friends, that you can play anywhere, anytime. I was one of many designers to help build a robust user journey and brand elements for this branded game with Scotch Brand Tape.

Question of the Day user journey: working alongside a product manager and coordinator, we focused on Scotch Brand’s iconic tape branding with the look of the overall game screens.

Heads Up!

It’s the game The New York Times called a “sensation,” and Cosmopolitan said, “It will be the best dollar you’ve spent.” Heads Up! is the fun and hilarious game from Ellen DeGeneres that she plays on her show, and you can play it with your friends. I had the opportunity to create a custom Heads Up! deck for a partnership with Paramount Pictures’s Bumblebee movie.

Heads Up! Bumblebee custom deck: created for Ellen’s partnership with Paramount’s Transformers standalone Bumblebee. The concept was to get your partner to guess the greatest pairings of all time.

Cobranded fun on the Ellenshop

Ellenshop traditionally sells merchandise from the show that people love. Our director of media saw the potential to grow revenue by including brands in that experience. A lead media planner and I were tasked to create co-branded media placements on the Ellenshop site for merchandising brands: products meaningful to Ellen, not just any shelf space. Below is an “Ellenshop Partner of the Month” page I created so Ellen could give brands a home on her exclusive merchandise site.

The promotional ad from the home page links to the custom Partner of the Month page. When the user generates a discount code, they’re sent to the partner brand’s site to use a special one-time Ellen code.

Logos

A selection of marks for marketing, program activations, and pitching brands to work with Ellen.